After successful completion of the program, participants should be able to:

1. Explain concepts, theories and practices applicable to all aspects related to marketing
2. Perform all activities related to the marketing function of an organization

Syllabus / Content

1. Marketing Concepts
2. Promotional Practice
3. Economics of Business Enterprise
4. Legal Aspects of Marketing
5. International Marketing
6. Understanding Consumer Behavior
7. Marketing Planning
8. Computer Based Management Information Systems for Marketing
9. Financial Aspects of Marketing
10. Salesmanship & Sales Management
11. Management Theory & Practice
12. Agricultural/Industrial & Service Marketing
13. Marketing Research
14. Industrial Agricultural & Service Marketing
15. Quantitative Techniques

Entry Requirements

1. Degree with one year working experience in the relevant field
2. or
3. G.C.E AIL qualification with more than 3 years working experience
4. or
5. Advanced Certificate in Marketing Management offered by a recognized institute

Fee & Funding

LKR. 130,000/- + Reg2000/-

Student loan facilities are available from BOC, NSB & NDB banks.
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Methodology

Lectures/Discussions/Case Analysis/Presentations/Video Presentations/Role Plays

Course Director(s)

Mr.J L P Fernando
Ms. E A Theja Deepani

Lectures & Practicals

0900 hrs - 1600 hrs

Starting dates