Business Communication being an integral part of every discipline pertaining to the modern corporate sector and the subject being a vibrant field in the global context, BA in Business Communication is a definite value addition to both the professionals and amateurs in the corporate sector. It creates multiple career opportunities and this specialized undergraduate qualification offered locally will train the scholars to be competent communicators in diverse socio-political, cultural and economic situations. BA in Business Communication provides both the theoretical underpinning as well as functional acumen for scholars to be effective communicators in a wide array of sectors and careers to skilfully manage the diversity and fast pace of the contemporary business atmosphere. The degree reasonably blends knowledge of Business Management, Information Technology and Communication in order to groom the learners with understanding and skills in the above disciplines. The choice of subjects emphasizes the necessity to be familiar with the globalized, fast-changing, multi-cultural and multi- disciplined nature of the modern corporate sector. The objective of introducing this novel qualification is to enhance graduate employability in a variety of sectors related to Business Management and Communication through knowledge, skills and attitudinal development in students via exposure to international and local approaches to Communication in a corporate setting.

Key Features

• This programme has been streamlined to encompass Business Management and the necessary tools for Business Communication in modern-day business circles.
• It strives to give all its students a thorough knowledge as well as the practical professional skills required to steer management through effective communication techniques.
• Through its curriculum, students are guided to be highly motivated candidates with the ability to think on their feet and communicate effectively in any business setting.
• Further, this degree, with its wide skill set in both Business Management and Communication, making it an almost interdisciplinary major, opens up a broad scope in terms of employability for all its participants.

Program Contents

YEAR 1 (FULL TIME)

The first year of the degree provides students with the knowledge of fundamentals of Communication, Business Management and ICT.

• Personal Development
• English for Professional Purposes (I)
• Introduction to Management
• English for Global Communication
• ICT for Communication
• Fundamentals of Communication Studies
• Professional Communication
• World of Business
• English for Professional Purposes (II)
• Marketing Communication

YEAR 2 (FULL TIME)

The second year of the degree aims at providing students with advanced knowledge in the related subjects.

• Intercultural & Interpersonal Communication
• Visual Communication
• Business Ethics
• Organisational Behaviour and Communication
• Corporate Communication Management
• Law for Communication, Media and Advertising
• Communicating in Web-Based Applications
• International Business
• Research Methods for Communication Research
• Advertising

YEAR 3 (PART TIME)

Third year of the academic calendar includes six months of internship for which student placement and monitoring is done by NSBM. If students have a preference for an organization to do their internship, they are allowed to proceed with the choice, provided NSBM can approve the duties and responsibilities assigned to them by the organization to be compatible with the requirements of an internship stipulated by the degree programme. The interns must report to NSBM once a week during this period and their performance will be monitored by an academic supervisor appointed by NSBM. After successful completion of the internship, the students will undoubtedly be more comfortable and confident in facing job interviews and carrying out their job related responsibilities. The final year project of the 3rd year is an opportunity for students to apply the knowledge and experience gained so far into solving real life problems. A supervisor is allocated from NSBM for the project.

• Internship
• Final year project

Entry Requirements

• 3 passes for G.C.E. Advanced Level Examinations any stream with Simple Pass for General English

Fee & Funding

For Local Students:

• Year 1 : LKR 500,000
• Year 2 : LKR 500,000
• Year 3 : LKR 500,000
• Registration Fee : LKR 10,000
• Library Fee : LKR 5,000

Key Personnel

Programme Director

Ms. Irosha Perera

Phone: 011 544 5100

Email: [email protected]