To train participants in marketing fashion products in a competitive market. The participants will gain knowledge both in fashion design and marketing management.

Syllabus / Content

• Fundamentals of Marketing (The Marketing Concept, Marketing Environment, Marketing Research)
• Economics of Business Enterprise, Profits and Loss, Profit optimization
• Relationship between design and marketing
• Local and International Fashion markets
• Consumer Behavior in Fashion Industry, Targeting and Positioning
• Principles of Fashion and Retail Management
• Brand development, Financial Aspects of Marketing
• Marketing Strategies (Fashion show / Event production /Visual merchandising)
• Ethics for Marketing, Marketing Research
• Marketing Planning, Marketing Skills

Entry Requirements

Professionals working in the fashion industry who plan to develop their marketing skills. Also ideal for the small and medium scale fashion entrepreneurs

Fee & Funding

LKR 48,000

Course Director(s)

Mr.Chanuka Waththegama

Lectures & Practicals

Tuesdays and Wednesdays (5.30 pm – 8.30 pm)