Course Overview

The course aims to explore and evaluate new fashion markets, product and trends from a commercial and strategic perspective. It also critically evaluates and debates current issues and methodologies in the fashion industry and in relation to other creative industries. In addition, it develops leadership and fashion business management knowledge and skills and gain the ability to select appropriate business models for implementation and evaluation of change in the fashion industry.

Therefore, the MA Fashion Business Management is designed to equip participants for management careers in the fashion industry by delivering an innovative and relevant fashion business curriculum that includes the study of fashion business, their management, culture and the changing external environment in which they operate.

The programme focuses on preparing participants to develop into senior roles in business and management within the fashion industry encouraging the development of strategic and entrepreneurial vision, problem solving ability, business knowledge and skills, finance and risk management, together with improved self-awareness and personal development appropriate to graduate careers in the fashion business.

Course Modules

• Fashion Business Supply Chain Management
• Creative Teams and Innovation in the Fashion Business
• Strategic Fashion Business Management
• Fashion Marketing, Promotion and Brand Management
• The Fashion Business Plan and Entrepreneurship
• The Fashion Business Retail Buying and Merchandising

In Addition, a Fashion Business Management project will be carried out individually.

Career Pathways

The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will progress on to reaching senior management positions and move up the career ladder.

The University of Westminister alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.

Recent graduates include London Fashion Week designers Claire Barrow, Roberta Einer, Katie Ann McGuigan Liam Hodges and Ashley Williams, while other alumni also include Christopher Bailey, Chief Creative Of?cer of Burberry; Katie Hillier, Creative Director of Hillier Bartley; Jutta Kraus, Creative Director of Bernhard Wilhelm; and Stuart Vevers, Creative Director of Coach.

Entry Requirements

Entry to the course is based on a combination of formal qualifications and significant industry experience. You should have a First or Upper Second Class Honours in your first degree in any subject as well as a minimum of two years’ working experience in the fashion business or marketing. If you do not have a good first degree, other qualifications or experience deemed to be equivalent will be considered.

Applicants will also be subjected to an interview.