Overview

Awarding Body - OTHM

Level (R FQ) - Level 7

Entry Requirements

• An Honours degree in related subject or UK level 6 Diploma or an equivalent qualification
• Mature Learners with over 10 years experience in a relevant field ( including a minimum of 3 years at a senior level)
• English Requirements - Must Possess good command in English overall three (Reading, Writing, Speaking) areas of Knowledge

Course Structure

• Strategic Marketing Management
• Media Planning
• Advanced Advertising and Brand Management
• Mass Communication: Theory and Practice
• Mass Media, Ethics and Laws
• Research Methods

Assessment Methods

Assignments, Presentations, Exams, Projects