Overview

The Diploma in Strategic Brand Management (DSBM) is suitable for Marketing/Brands career-minded candidates seeking to acquire specific competencies to differentiate themselves from the rest. This programme would appeal to those already in Marketing or Brand Development intending to enhance their skills in Brand Management.

The Diploma in Strategic Brand Management is a unique programme of study which offers prospective students and practitioners of Branding an opportunity to learn and apply sound conceptual learning to their business situations. It is a 12 month part-time programme which will give students Brand Marketing competencies from multiple dimensions.

Programme Objectives

• A sound knowledge of theories and applications of Brand Marketing from functional level to strategic level in a Brand Building Process
• The essential competencies of the Brand Building Process
• The ability to design and manage branding exercises in different contexts
• The confidence in building, measuring, and managing brand equity in their career

For Whom

• Assistants to Brand Managers and Brand Executives
• Who are not in brand branding jobs but are interested in gaining branding knowledge
• Entrepreneurs

USP's

• The only specialized Brand Management course in Sri Lanka
• Hands-on experience on a brand launch
• Practical and theoretical aspects covered throughout the syllabus
• Has the right mix of Marketing and Branding in the curriculum and exposure to national level events – SLIM Brand Excellence Awards

Entry Criteria