After the successful completion of the programme, participants should be able to : 

• Understand the Principles of Marketing
• Fit in to an organization’s marketing environment
• Apply the knowledge gained, in their work environments
• Acquire a basic qualification for Diploma in Marketing

Next Steps : Advanced Diploma in Marketing Management

Syllabus / Content

1. The Marketing Concept
2. Marketing Environment
3. Marketing Research
4. Consumer Behavior
5. Marketing Strategies
6. Marketing Planning
7. Marketing Ethics
8. International Marketing
9. Marketing Skills
10. Principles of Management
11. Marketing Communication
12. Targeting & Positioning

Entry Requirements

Those currently employed in Marketing and seek a basic qualification.

Fee & Funding

LKR.50,000/-

Methodology

Lectures / Discussions / Assignments / Practicals

Course Director(s)

Ms. E A Theja Deepani

Lectures & Practicals

01.00pm - 7.00pm