Overview

The Preliminary Certificate in Marketing (PCM) is the gateway for people who have an interest in Marketing to venture into a fulfilling career in the field. Marketing serves as not only a career path, but as a lifestyle and will ensure that all professionals uplift their everyday standards. The course will cover basic concepts of Marketing and lay the foundation for Marketing as a profession. The PCM qualification is especially designed for beginners in Marketing. The Preliminary Certificate in Marketing course has a 3 month study duration leading up to the Postgraduate Diploma (PGDIP) in Marketing (Sri Lanka).

Programme Objectives

• A basic knowledge of Marketing to start, manage and expand their business
• Encourage and promote entrepreneurship in Sri Lanka
• An orientation to Marketing and to encourage students to proceed with higher studies in Marketing
• An entry qualification and the confidence to embark on a career in Marketing

For Whom

• A basic Marketing knowledge to start, manage and expand their business
• Encourage and promote entrepreneurship in Sri Lanka
• A basic orientation in Marketing and encourage students to proceed with higher studies in Marketing
• An entry qualification and the confidence to embark on a career in Marketing
• Other working adults who wish to gain a knowledge of Marketing

USP's

• Students over 16 wishing to pursue a Marketing career
• Junior Marketers who require a basic Marketing qualification
• Middle-level Marketers requiring theoretical inputs on Marketing
• Other working adults who wish to gain more knowledge on Marketing

Entry Criteria

Age must be 16 years or above