BBA (Hons) Specializing in Marketing Management
Marketing management emphasizes on the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing, as practices in today’s competitive business environment.
Career Opportunities
- Marketing Manager
- Management Trainee- Marketing
- Sales/ Marketing Executive
- Manager (Customer Relations)
- Brand Executives/ Brand Managers
- Online Marketing Analyst
- Marketing Specialist
- Tele Marketing
- Digital Marketing Executive
- Merchandiser
- Clients Servicing
- Public relations specialist
- Research Executives
- Lecturer / Academic
Program Contents
Year 01
| Code | Module | Credit |
|---|---|---|
| Semester 1 | ||
| BM0010 | Accounting (Compulsory for Non-accounting background) | |
| BM1010 | Learning and Study Skills | 01 |
| BM1020 | Principles of Management | 03 |
| BM1030 | Microeconomics | 03 |
| BM1040 | Business Mathematics | 03 |
| BM1050 | Information Technology for Business | 03 |
| BM1060 | English Language Skills I | 03 |
| Semester 2 | ||
| BM1070 | Self Management | 01 |
| BM1080 | Principles of Marketing | 03 |
| BM1090 | Financial Accounting | 03 |
| BM1100 | Legal & Political Environment in Business | 03 |
| BM1110 | Human Resources Management | 03 |
| BM1120 | English Language Skills II | 03 |
Year 02
| Code | Module | Credit |
|---|---|---|
| Semester 1 | ||
| BM2010 | Personal Development Planning | 01 |
| BM2020 | Organizational Behavior | 03 |
| BM2030 | Management Accounting | 03 |
| BM2040 | Macroeconomics | 03 |
| BM2050 | Business Statistics | 03 |
| BM2060 | Business Communication | 03 |
| Semester 2 | ||
| BM2070 | Leadership and Teamwork | 01 |
| BM2080 | Operations and Supply Chain Management | 03 |
| BM2090 | Business Information Systems | 03 |
| BM2100 | Financial Management | 03 |
| BM2110 | Operations Research | 03 |
| BM2120 | Entrepreneurship | 03 |
Year 03
| Code | Module | Credit |
|---|---|---|
| Semester 1 | ||
| BM3110 | Strategic Marketing | 03 |
| BM3120 | Consumer Behaviour | 03 |
| BM3130 | Marketing Communication | 03 |
| BM3150 | Sales Management | 03 |
| BM3010 | Career Readiness and Business Ettiquette | 01 |
| Semester 2 | ||
| BM3020 | Research Methodology | 03 |
| BM3160 | Service Marketing | 03 |
| Business Internship OR 2 Modules | ||
| BM3030 | Business Internship | 06 |
| BM3170 | Marketing Research | 03 |
| BM3180 | Hospitality Marketing | 03 |
| BM3190 | Logistic and Supply Chain Management | 03 |
| BM3140 | Event Management | 03 |
Year 04
| Code | Module | Credit |
|---|---|---|
| Semester 1 | ||
| BM4010 | Comprehensive Research Project(Continued to Semester 2) | 09 |
| BM4110 | Strategic Brand Management | 03 |
| BM4120 | Digital Marketing | 03 |
| 1 Elective | ||
| BM4130 | Retail Marketing | 03 |
| BM4140 | Agricultural Marketing | 03 |
| Semester 2 | ||
| BM4150 | New product marketing simulation | 04 |
| BM4160 | Advertising | 03 |
| BM4170 | International Marketing | 03 |
| 1 Elective | ||
| BM4180 | Social Marketing | 03 |
| BM4190 | Industrial Marketing | 03 |
Entry Requirements
Passes in three subjects (in any subject stream) at the G.C.E. (Advanced Level) Examination (Sri Lanka / London) in one and the same sitting and a pass at the Aptitude test conducted by SLIIT
Fee & Funding
A semester fee of Rs.150,000/= ( + Taxes ) will have to be paid to the SLIIT for each semester for the period of four years, to complete the degree in Sri Lanka. Fees for any subsequent semester should be paid prior to the commencement of each semester.
Entry
February / September / June
Approved by the University Grants Commission under the Universities Act
Member of the Association of Commonwealth Universities
Member International Association of Universities (IAU)
Member of Association of Advance Collegiate Schools of Business (AACSB)
