University of Plymouth - United Kingdom

Marketing is concerned with the dynamic interrelationships between organizations and their customers or clients, and involves focusing organizational resources in order to identify and satisfy the needs of customers better than the competition does.

Key Features

• Develop and understanding of the core ares of Business and Marketing
• Gain the skills required for a career in Business and Marketing

Program Contents

STAGE 1

Full Time

• Economics for Business I
• World of Business
• Introduction to Finance & Q.M
• Personal Development
• Business Communication
• Economics for Business II
• Principles of Accounting
• Introduction to Marketing
• Organizational Behaviour
• Business Law

STAGE 2

Full Time

• Advertising & Brand Management
• Enterprise and Innovation
• Business Ethics
• Buyer Behavior & Relationships
• NPD and Marketing Planning
• Business and Mkt Research

STAGE 3

Full Time

• coporate Strategy
• Marketing Management
• Contemporary Issues in Marketing
• International Marketing
• Organisational Leadership
• Current Issues in Management

Entry Requirements

• GCE Advance Level (New Syllabus) - Passes for 3 subjects
• Sat for A/L with 5 credits for O/L including a Credit pass for English Language

Fee & Funding

For Local Students:

• Year 1 : LKR 600,000
• Year 2 : LKR 500,000
• Year 3 : LKR 500,000
• Registration Fee : LKR 10,000
• Library Fee : LKR 5,000

For International Students:

• Year 1: US$ 7,500
• Year 2: US$ 6,250
• Year 3: US$ 6,250
• Registration Fee : US$ 125
• Library Fee : US$ 63

Key Personnel

Programme Director

Mr. Sulakshana De Alwis

Phone: 011 544 5100

Email: [email protected]

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