Overview

Marketing focuses on the knowledge and skills required to understand and develop marketing plans for particular organization/product/services. Further the course will give more attention towards different types of marketing strategies, focus, and etc. the students also will learn and understand about the general workings of a business, covering most important areas like Finance, Management and Business Law and this program will be awarded by Pearson UK.

Entry Requirements

GCE O/L	5 Pass including Math or  Equivalent
GCE A/L Stream	Any stream
GCE A/L Results	2 Passes  or  Equivalent Foundation
GCE O/L English	Minimum Credit Pass or  Equivalent
GCE A/L English	Minimum Pass
Other	BCAS  B-Mac Foundation Program or Any other  equivalent  Qualification / Experience
Age	18+

Pearson/Edexcel/BTEC

One of the three major awarding bodies in UK, it is a vital and innovative force in education and training. Edexcel was formed in 1996 by the merger of two of the leading examination and assessment boards in the UK: the Business and Technology Council (BTEC) which offered widely recognised vocational qualifications and, the University of London Examinations and Assessment Council (ULEAC).

This amalgamation made Edexcel the first awarding body for both academic and vocational qualifications. They offer qualifications in a vast range of subjects that offer breadth and depth of knowledge and which are welcomed by universities and employers alike.

Each of their qualifications has been developed in consultation with the UK Qualifications and Curriculum Authority, and will certify you for success in the modern and changing world.

Edexcel is part of Pearson, the world’s leading learning company which has an educational heritage rooted in names like Longman, Heinemann and Prentice Hall.

Edexcel is the UK’s largest awarding organisation, offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally.

Programme Structure
 

Year	Semester	Modules	GL Hours	Credits
1	1	21259D: Business Environment	60	15
		21260D: Managing Financial Resources & Decisions	60	15
		21263D: Organizations and Behaviour	60	15
		21265D: Marketing Principles	60	15
	2	21269D: Aspects of Contract & Negligence for Business	60	15
		21309D: The Internet and E-Business	60	15
		21297D: Marketing Intelligence	60	15
		21298D: Advertising and Promotions in Business	60	15
2	3	21265D: Marketing Planning	60	15
		21272D: Business Decision Making	60	15
		21300D: Sales Planning and Operations	60	15
		21035D: Employability Skills	60	15
	4	21273D: Business Strategy	60	15
		21034D: Personal and Professional Development	60	15
		21303D: Human resource development	60	15
		21062D: Research Project	60	20

Scope of Syllabus

Business Environment	Understand the organisational purposes of businesses
	Understand the nature of the national environment in which businesses operate
	Understand the behaviour of organisations in their market environment
	Be able to assess the significance of the global factors that shape national business activities

Managing Financial Resources & Decisions	Understand the sources of finance available to a business
	Understand the implications of finance as a resource within a business
	Be able to make financial decisions based on financial information
	Be able to evaluate the financial performance of a business

Organizations and Behaviour	Understand the relationship between organisational structure and culture
	Understand different approaches to management and leadership
	Understand ways of using motivational theories in organisations
	Understand mechanisms for developing effective teamwork in organisations

Marketing Principles	Understand the concept and process of marketing
	Be able to use the concepts of segmentation, targeting and positioning
	Understand the individual elements of the extended marketing mix
	Be able to use the marketing mix in different contexts

Aspects of Contract & Negligence for Business	Understand the essential elements of a valid contract in a business context
	Be able to apply the elements of a contract in business situations
	Understand principles of liability in negligence in business activities
	Be able to apply the principles of liability in negligence in business situations

The Internet and E-Business	Understand the scope of e-business
	Understand how the internet works
	Be able to use different e-business models
	Be able to use good website design

Marketing Planning	Be able to compile marketing audits
	Understand the main barriers to marketing planning
	Be able to formulate a marketing plan for a product or service
	Understand ethical issues in marketing

Marketing Intelligence	Understand buyer behaviour and the purchase decision-making process
	Be able to use marketing research techniques
	Be able to assess market size and future demand
	Be able to measure customer satisfaction

Advertising and Promotion in Business	Understand the scope of marketing communications
	Understand the role and importance of advertising
	Understand below-the-line techniques and how they are used
	Be able to plan integrated promotional strategies

Business Decision Making	Be able to use a variety of sources for the collection of data, both primary and secondary
	Understand a range of techniques to analyse data effectively for business purposes
	Be able to produce information in appropriate formats for decision making in an organisational context
	Be able to use software-generated information to make decisions in an organisation

Sales Planning and Operations	Understand the role of personal selling within the overall marketing strategy
	Be able to apply the principles of the selling process to a product or service
	Understand the role and objectives of sales management
	Be able to plan sales activity for a product or service

Employability Skills	Be able to determine own responsibilities and performance
	Be able to develop interpersonal and transferable skills
	Understand the dynamics of working with others
	Be able to develop strategies for problem solving

Business Strategy	Understand the process of strategic planning
	Be able to formulate a new strategy
	Understand approaches to strategy evaluation and selection
	Understand how to implement a chosen strategy

Personal and Professional Development	Understand how self-managed learning can enhance lifelong development
	Be able to take responsibility for own personal and professional development
	Be able to implement and continually review own personal and professional development plan
	Be able to demonstrate acquired interpersonal and transferable skills

Research Project	Understand how to formulate a research specification
	Be able to implement the research project within agreed procedures and to specification
	Be able to evaluate the research outcomes
	Be able to present the research outcomes

Human resource development	Understand learning theories and learning styles
	Be able to plan and design training and development
	Be able to evaluate a training event
	Understand government-led skills development initiatives

Assessment/ Academic Standards and Quality

Panel of Lectures

A high-caliber, competent, and experienced panel of lecturers with several years of corporate experience ensures that our students gain maximum exposure to the inner workings of the corporate world through case studies and examples which helps build the foundation for future employability, whilst providing them with the knowledge to obtain high pass rates. Our lecturers have been well trained in latest teaching techniques and multiple assessment methodologies.

Programs and Awards
 

 BTEC HND in Business (Marketing)

Career Prospects

The successful completion of the course helps the students to continue their higher education here or abroad with lots of confidence. Particularly at BCAS, the students may be given special consideration on HND programmes. The students can also start their career with any sectors or any company or any department at junior or middle level posts such as Marketing, Business Development, Operation, Research, Procurement, Merchandising and etc.

Extra-Curricular Activities

Multicultural activities will be organized by Business Management Society (Association of Business Management - ABM) to focus on increasing awareness and understanding of various cultures and ethnic and racial backgrounds. ABM will be organizing festivals, concerts, forums, talent hunts and career guidance program to enhance the skills of the business management students. Volunteer and service-related activities exist to help improve the local community hence students engage in community service projects as well.

Application and Further Details

All applications should be submitted to the Administrative Officer of the respective centre directly or through post/email ( [email protected] ) . You can collect the application form at the respective centre or one can be download here ( www.bcas.lk ).