BTEC HND in Business (Marketing)
Overview
Marketing focuses on the knowledge and skills required to understand and develop marketing plans for particular organization/product/services. Further the course will give more attention towards different types of marketing strategies, focus, and etc. the students also will learn and understand about the general workings of a business, covering most important areas like Finance, Management and Business Law and this program will be awarded by Pearson UK.
Entry Requirements
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GCE O/L
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5 Pass including Math or Equivalent
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GCE A/L Stream
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Any stream
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GCE A/L Results
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2 Passes or Equivalent Foundation
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GCE O/L English
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Minimum Credit Pass or Equivalent
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GCE A/L English
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Minimum Pass
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Other
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BCAS B-Mac Foundation Program or Any other equivalent Qualification / Experience
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Age
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18+
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Pearson/Edexcel/BTEC
One of the three major awarding bodies in UK, it is a vital and innovative force in education and training. Edexcel was formed in 1996 by the merger of two of the leading examination and assessment boards in the UK: the Business and Technology Council (BTEC) which offered widely recognised vocational qualifications and, the University of London Examinations and Assessment Council (ULEAC).
This amalgamation made Edexcel the first awarding body for both academic and vocational qualifications. They offer qualifications in a vast range of subjects that offer breadth and depth of knowledge and which are welcomed by universities and employers alike.
Each of their qualifications has been developed in consultation with the UK Qualifications and Curriculum Authority, and will certify you for success in the modern and changing world.
Edexcel is part of Pearson, the world’s leading learning company which has an educational heritage rooted in names like Longman, Heinemann and Prentice Hall.
Edexcel is the UK’s largest awarding organisation, offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally.
Programme Structure
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Year |
Semester |
Modules |
GL Hours |
Credits |
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1 |
1 |
21259D: Business Environment |
60 |
15 |
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21260D: Managing Financial Resources & Decisions |
60 |
15 |
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21263D: Organizations and Behaviour |
60 |
15 |
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21265D: Marketing Principles |
60 |
15 |
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2 |
21269D: Aspects of Contract & Negligence for Business |
60 |
15 |
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21309D: The Internet and E-Business |
60 |
15 |
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21297D: Marketing Intelligence |
60 |
15 |
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21298D: Advertising and Promotions in Business |
60 |
15 |
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2 |
3 |
21265D: Marketing Planning |
60 |
15 |
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21272D: Business Decision Making |
60 |
15 |
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21300D: Sales Planning and Operations |
60 |
15 |
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21035D: Employability Skills |
60 |
15 |
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4 |
21273D: Business Strategy |
60 |
15 |
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21034D: Personal and Professional Development |
60 |
15 |
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21303D: Human resource development |
60 |
15 |
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21062D: Research Project |
60 |
20 |
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Scope of Syllabus
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Business Environment
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Understand the organisational purposes of businesses
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Understand the nature of the national environment in which businesses operate
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Understand the behaviour of organisations in their market environment
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Be able to assess the significance of the global factors that shape national business activities
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Managing Financial Resources & Decisions
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Understand the sources of finance available to a business
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Understand the implications of finance as a resource within a business
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Be able to make financial decisions based on financial information
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Be able to evaluate the financial performance of a business
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Organizations and Behaviour
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Understand the relationship between organisational structure and culture
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Understand different approaches to management and leadership
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Understand ways of using motivational theories in organisations
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Understand mechanisms for developing effective teamwork in organisations
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Marketing Principles
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Understand the concept and process of marketing
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Be able to use the concepts of segmentation, targeting and positioning
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Understand the individual elements of the extended marketing mix
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Be able to use the marketing mix in different contexts
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Aspects of Contract & Negligence for Business
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Understand the essential elements of a valid contract in a business context
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Be able to apply the elements of a contract in business situations
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Understand principles of liability in negligence in business activities
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Be able to apply the principles of liability in negligence in business situations
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The Internet and E-Business
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Understand the scope of e-business
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Understand how the internet works
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Be able to use different e-business models
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Be able to use good website design
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Marketing Planning
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Be able to compile marketing audits
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Understand the main barriers to marketing planning
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Be able to formulate a marketing plan for a product or service
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Understand ethical issues in marketing
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Marketing Intelligence
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Understand buyer behaviour and the purchase decision-making process
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Be able to use marketing research techniques
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Be able to assess market size and future demand
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Be able to measure customer satisfaction
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Advertising and Promotion in Business
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Understand the scope of marketing communications
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Understand the role and importance of advertising
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Understand below-the-line techniques and how they are used
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Be able to plan integrated promotional strategies
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Business Decision Making
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Be able to use a variety of sources for the collection of data, both primary and secondary
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Understand a range of techniques to analyse data effectively for business purposes
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Be able to produce information in appropriate formats for decision making in an organisational context
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Be able to use software-generated information to make decisions in an organisation
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Sales Planning and Operations
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Understand the role of personal selling within the overall marketing strategy
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Be able to apply the principles of the selling process to a product or service
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Understand the role and objectives of sales management
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Be able to plan sales activity for a product or service
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Employability Skills
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Be able to determine own responsibilities and performance
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Be able to develop interpersonal and transferable skills
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Understand the dynamics of working with others
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Be able to develop strategies for problem solving
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Business Strategy
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Understand the process of strategic planning
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Be able to formulate a new strategy
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Understand approaches to strategy evaluation and selection
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Understand how to implement a chosen strategy
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Personal and Professional Development
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Understand how self-managed learning can enhance lifelong development
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Be able to take responsibility for own personal and professional development
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Be able to implement and continually review own personal and professional development plan
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Be able to demonstrate acquired interpersonal and transferable skills
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Research Project
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Understand how to formulate a research specification
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Be able to implement the research project within agreed procedures and to specification
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Be able to evaluate the research outcomes
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Be able to present the research outcomes
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Human resource development
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Understand learning theories and learning styles
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Be able to plan and design training and development
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Be able to evaluate a training event
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Understand government-led skills development initiatives
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Assessment/ Academic Standards and Quality
Panel of Lectures
A high-caliber, competent, and experienced panel of lecturers with several years of corporate experience ensures that our students gain maximum exposure to the inner workings of the corporate world through case studies and examples which helps build the foundation for future employability, whilst providing them with the knowledge to obtain high pass rates. Our lecturers have been well trained in latest teaching techniques and multiple assessment methodologies.
Programs and Awards
BTEC HND in Business (Marketing)
Career Prospects
The successful completion of the course helps the students to continue their higher education here or abroad with lots of confidence. Particularly at BCAS, the students may be given special consideration on HND programmes. The students can also start their career with any sectors or any company or any department at junior or middle level posts such as Marketing, Business Development, Operation, Research, Procurement, Merchandising and etc.
Extra-Curricular Activities
Multicultural activities will be organized by Business Management Society (Association of Business Management - ABM) to focus on increasing awareness and understanding of various cultures and ethnic and racial backgrounds. ABM will be organizing festivals, concerts, forums, talent hunts and career guidance program to enhance the skills of the business management students. Volunteer and service-related activities exist to help improve the local community hence students engage in community service projects as well.
Application and Further Details
All applications should be submitted to the Administrative Officer of the respective centre directly or through post/email ( [email protected] ) . You can collect the application form at the respective centre or one can be download here ( www.bcas.lk ).