Overview

The Chartered Institute of Marketing (CIM) is the world’s largest and most prestigious professional body for Marketing which provides an internationally recognized Marketing qualification, opening seamless for opportunities for Marketers. As the National Body for Marketing in Sri Lanka, SLIM has a responsibility to facilitate all activities for the development of Marketing in the country, while SLIM has its indigenous Postgraduate Diploma in Marketing, it also looks at opening the avenue for those Sri Lankan students who wish to obtain a foreign (UK) postgraduate qualification in Marketing. This is the same reason for SLIM to be an accredited study centre for CIM.

Programme Objectives

• To provide a framework for marketing standards, such as skills and behaviours expected of professional Marketers at varying levels of proficiency
• The core competencies of Marketing are relevant to all Marketers regardless of their role, industry sector or the grade level of their careers
• The technical competencies are elective and provide the knowledge and skills required in specific areas of Marketing depending on variations in career progression
• The programme outlines the skills that Marketing professionals need to demonstrate to carry out their jobs effectively and achieve their business goals

For Whom

Anybody seeking Marketing as a career
USP's

• The longest standing accredited study centre in Sri Lanka
• Globally recognised qualification in Marketing
• Classes being conducted in Colombo and Kandy
• Many CIM world prize winners and Sri Lanka prize winners have been coached at SLIM

Entry Criteria

• Ideal for young school leavers and junior executives
• 5 passes at the GCE Ordinary Level (Local / UK) Examination including 2 credits (one in English) PLUS
• 1 pass at the GCE A/L (UK) Examination OR
• Applicants over 19 years must have at least one year’s full time work experience, preferably in Marketing or Sales.

Assignments

Certificate in Professional Marketing – Level 04

• Integrated Communication
• Customer Experience
•  Digital Marketing

Diploma in Professional Marketing – Level 06

• Mastering Metrics
• Driving Innovation
•  Digital Strategy
•  Strategic Marketing

Postgraduate Diploma in Professional Marketing – Level 07

• Creating Entrepreneurial Change
• Corporate Digital Communication