Overview

The Postgraduate Diploma in Marketing (PGDIP) is highly recognized by the corporate sector, thus it paves the way for budding Marketers to secure employment in the corporate sector in Sri Lanka. This is a 24 month part-time programme of study which offers prospective students and practitioners of marketing an opportunity to learn and apply sound theoretical concepts to their day-to-day business situations. It is a programme which will give students marketing competencies from operational level to synthesis level. The course has four levels:

Programme Objectives

The objective of the programme is to equip Marketers with sound theoretical and practical knowledge with exposure to applications in global and local business and Marketing contexts. Thus they should be able to consolidate, develop, and demonstrate core competencies which underpin effective Marketing skills at all levels of their career

• A sound knowledge of concepts and applications of Marketing from operational level to synthesis level in an organization
• The essential skills of communication, creativity, conceptualization, teamwork, and a professional approach to Business Management
• The ability to plan and manage Marketing situations at operational, managerial, and strategic levels
• The confidence to take initiatives and handle challenging situations in their career
• Competencies in other areas in business functions for effective decision making

For Whom

• Students after A/L
• Junior / Middle level executives
• All age groups interested in higher education pertaining to Marketing
• Candidate will understand the local market perfectly and apply those theories into practice
• A pathway to the MBA

USP's

• The only local Postgraduate Diploma in Marketing with 100% recognition
• Most practical marketing qualification in the country
• Well balanced with assignments and examinations
•  Enhance the presentation skills
• Provide knowledge to understands the local market perfectly and apply the theories learnt into practice
• Lecturers from different industries
• A direct pathway to MBA

Schedules

PGDIP June 2019 Examination Time Schedule

Weekday

Stage 01

• DEC Weekday Schedule - Intake 1 2019
• DME Weekday Schedule - Intake 1 2019
• ECB Weekday Schedule - Intake 1 2019
• ELI (Econ) Weekday Schedule - Intake 1 2019
• ELI (Legal) Weekday Schedule - Intake 1 2019

Stage 02

• DBR Weekday Schedule - Intake 1 2019
• FEM Weekday Schedule - Intake 1 2019
• MSD Weekday Schedule - Intake 1 2019
• SMC Weekday Schedule - Intake 1 2019

Weekend

Stage 01

• DEC Weekend Schedule - Intake 1 2019
• DME Weekend Schedule - Intake 1 2019
• ECB Weekend Schedule - Intake 1 2019
• ELI (Econ) Weekend Schedule - Intake 1 2019
• ELI (Legal) Weekend Schedule - Intake 1 2019

Stage 02

• DBR Weekend Schedule - Intake 1 2019
• FEM Weekend Schedule - Intake 1 2019
• MSD Weekend Schedule - Intake 1 2019
• SMC Weekend Schedule - Intake 1 2019

Stage 03

• AMC Weekend Schedule - Intake 1 2019
• CMS (Digital) Weekend Schedule - Intake 1 2019
• CMS (Service) Weekend Schedule - Intake 1 2019 2
• MGM Weekend Schedule - Intake 1 2019
• SMP Weekend Schedule - Intake 1 2019

Stage 04

• IRP Schedule - Intake 1 2019
• RSD Schedule - Intake 1 2019
• SCA Schedule - Intake 1 2019

Assignments

PGDIP Assignments

• Discovering Marketing Essentials (DME)
• Exploring Consumer Behaviour (ECB)
•  Developing Effective Communications (DEC)
•  Economic And Legal Impact – Legal
•  Individual Integrated Assignment – Stage I (IIA – I)

• Driving Brands for Results (DBR)
• Managing Sales and Dynamics (MSD
• Synergising Marketing Communications (SMC)
• Finance for Effective Marketing (FEM)
•  Individual Integrated Assignment – Stage II (IIA – II)

• Contemporary Marketing for Sustainability (CMS)
• Advanced Management Competencies (AMC)
• Managing Global Marketing (MGM)
• Strategic Marketing Planning (SMP)
•  Individual Integrated Assignment – Stage III (IIA – III)

Strategic Case Analysis (SCA)