Overview

The Certificate in Digital Marketing (CDM) programme is a preliminary course designed to equip students with the fundamentals of Digital Marketing and the Online Communication ecosystem. This is a 3 month course offering an opportunity for students to gain a conceptual as well as practical knowledge on Digital Marketing and online communication. The course is beneficial for Digital Marketing career-minded candidates seeking to acquire specific competencies and would add value to those already in the Marketing or Business Development force intending to enhance their skills in Digital Marketing.

Programme Objectives

CDM is aimed at providing a sound understanding and competency in Digital Marketing and arms the student with skills essential in planning, organising, leading, controlling and decision-making within the framework of Digital Marketing.

For Whom

• Marketing personnel currently using Digital Marketing to meet their objectives
• Web Marketers looking to enhance their professional prospects in the Digital Marketing domain
• Entrepreneur looking to use online media to improve their business performance
• Students over 16 who seek career opportunities in the Digital Marketing domain
• Ideal for professionals who wish to excel in the field of Digital Marketing and become leaders in the industry

USP's

• The pioneering Certificate course in Digital Marketing
•  It covers the fundamentals of new age media, which is vital for any marketers in the current context
• Online Examination along with a group case study which will be evaluated in the final grade

Entry Criteria

Age must be 16 years or above